Kurubi Brazilian Coffee provides flavors that the whole world will want to try. This strong, bold coffee brand incorporates inspiration of Brazil that goes beyond the typical soccer or Ipanema references and instead focuses on the core of the country. Espinafre Comunicadores designed the packaging for Kurubi, using tribal designs and images of freshly harvested coffee beans to showcase the product.

“Derived from the Tupi word ‘ITAKURUBI,’ Kurubi means ‘gravel/grain,’ which would be the blending of Brazilian people and the land in which our coffee grows. Pedregulho (‘gravel’) is the name of a city, in the state of São Paulo, where our coffee and our brand's history grow. Kurubi coffee embodies a familiar dream and the desire to present you one of the best coffees in the world, thus revealing a culture other than the one already explored {samba, carnival, and soccer}. KURUBI coffee bears in its name the origin of our coffee plantations, the respect for the peoples that built the country's roots and Fazenda Santo Antônio's 50-year tradition of production of special coffees. The Brazilian flavors exhale the scent from our land and the love in our struggling people, which deserve to be experienced worldwide. The blending of feelings and flavors entails the birth of our brand. Thus, we can say that Kurubi is a fruit of this land, which is absolutely true.”

“We value the Brazilian coffee by depicting the cultural diversity in our country. Our experience is related to blends and coffee derivatives, surpassing the quality that has already been established by the Brazilian government. Brazil is more than soccer and samba: it is the construction of cultural hybridity, the mixture of cultures and religions, the blending of different skin colors.”

Expressing diversity through coffee is not an easy task, but every package of Kurubi Brazilian Coffee demonstrates part of Brazil’s history and helps distinguish it. Different icons, like a bow and arrow and a steaming cup of coffee help consumers tell each variety apart, and dark, rich colors speak to the intense flavors the beans provide.

“We are going to explore Brazilian elements that go beyond samba, carnival and soccer. We want to restore the importance of national coffee in the world, through cultural blending and natural properties, based on the ethnic plurality that encompasses Brazil, associated with the country’s root elements.”

Designed by Espinafre Comunicadores

Country: Brazil

Source: http://www.thedieline.com/blog/2016/8/17/kurubi-brazilian-coffee

Auther: Theresa Christine Johnson